Effie Awards
Cases

Stories and ideas that make a difference.

Award year

Effie Award Winner 2022

Effie Awards Switzerland 2022: 23 campaigns were honored, 16 excellent works also made it onto the shortlist. All submissions have proven once again that effective and groundbreaking communication measures are worthwhile.

The highlight of the show was the awarding of the Grand Effie: “Sixth Sense” for Zweifel Pomy Chips by Jung by Matt Limmat was named the best submission of the year by the Grand Jury. Congratulations.

Sixth Sense
Sixth Sense
Brand Image
Grand Effie TrophyGold Trophy
Sixth Sense

Zweifel was not only able to maintain its position as a favorite brand, but also significantly by just under 14% increase compared to the previous year.

Client:
Zweifel Pomy Chips AG
agency:
Jung von Matt Limmat AG
View case
Performance Marketing
GoldGold
Fall campaign 2020

CSS succeeded in significantly increasing the number of transactions compared to the previous year and at the same time reducing the customer departure rate.

Client:
CSS
Agency:
Notch Interactive AG
View case
Performance Marketing
Shortlist
Fall campaign 2020

CSS succeeded in significantly increasing the number of transactions compared to the previous year and at the same time reducing the customer departure rate.

Client:
CSS
Agency:
Notch Interactive AG
View case
Doing Good/Positive Change
GoldGold
Escape bags

Minimal use of paid media, maximum return: with an extremely low budget, the women's shelters achieve media coverage worth CHF 1.5 million, high social media engagement and more than 700% additional traffic on the women's shelters website.

Client:
DAO Dachorgansation Frauenhäuser Schweiz & Lichtenstein
Agency:
Rod Kommunikation AG
View case
Doing Good/Positive Change
Shortlist
Escape bags

Minimal use of paid media, maximum return: with an extremely low budget, the women's shelters achieve media coverage worth CHF 1.5 million, high social media engagement and more than 700% additional traffic on the women's shelters website.

Client:
DAO Dachorgansation Frauenhäuser Schweiz & Lichtenstein
Agency:
Rod Kommunikation AG
View case
Highlight
GoldGold
No Drama

“No Drama” has triggered over 440 media articles and 800 million media contacts worldwide.

Client:
Schweiz Tourismus
Agency:
Wirz Group
View case
Highlight
Shortlist
No Drama

“No Drama” has triggered over 440 media articles and 800 million media contacts worldwide.

Client:
Schweiz Tourismus
Agency:
Wirz Group
View case
Highlight
GoldGold
SilverSilver
Handbutts

Increase in all relevant KPIs: +355% engagement rate; +105% view-through rate; +33.9% conversion rate and up to an incredible +1700% in the number of interactions.

Client:
Geberit International AG
Agency:
Wunderman Thompson Switzerland AG
View case
Highlight
Shortlist
Handbutts

Increase in all relevant KPIs: +355% engagement rate; +105% view-through rate; +33.9% conversion rate and up to an incredible +1700% in the number of interactions.

Client:
Geberit International AG
Agency:
Wunderman Thompson Switzerland AG
View case
Doing Good/Positive Change
GoldGold
Corona fundraising campaign

Increase in all relevant KPIs: The target ROI was exceeded by +33% to 2.6. Donations rose +16% vs. benchmark, willingness to donate per capita +40%

Client:
HEKS
Agency:
Wunderman Thompson Switzerland AG
View case
Doing Good/Positive Change
Shortlist
Corona fundraising campaign

Increase in all relevant KPIs: The target ROI was exceeded by +33% to 2.6. Donations rose +16% vs. benchmark, willingness to donate per capita +40%

Client:
HEKS
Agency:
Wunderman Thompson Switzerland AG
View case
Social Media
SilverSilver
How to knock boy out of socks

With a very low budget, it was possible to get the most out of the social channels used, open up a new customer group and create the growth necessary for survival with an increase in sales of +57% during the Christmas season.

Client:
DillySocks AG
Agency:
Serviceplan Suisse AG
View case
Social Media
Shortlist
How to knock boy out of socks

With a very low budget, it was possible to get the most out of the social channels used, open up a new customer group and create the growth necessary for survival with an increase in sales of +57% during the Christmas season.

Client:
DillySocks AG
Agency:
Serviceplan Suisse AG
View case
Media Innovation
SilverSilver
Pulitzer algorithm

The Pulitzer algorithm achieved a 16% higher advertising reminder and a 36% higher advertising impact (unsolicited reminder of ad details).

Client:
Coca-Cola Schweiz GmbH
Agency:
MediaCom (Switzerland)
View case
Media Innovation
Shortlist
Pulitzer algorithm

The Pulitzer algorithm achieved a 16% higher advertising reminder and a 36% higher advertising impact (unsolicited reminder of ad details).

Client:
Coca-Cola Schweiz GmbH
Agency:
MediaCom (Switzerland)
View case
New New
SilverSilver
V-Love pflanzisiert die Schweiz.

1.5 years after launch, Migros's own brand V-Love is top of Mind and Migros is once again the market leader in the “Plant-Based” product category.

Client:
Migros Fachmarkt AG
Agency:
Wirz Group
View case
New New
Shortlist
V-Love pflanzisiert die Schweiz.

1.5 years after launch, Migros's own brand V-Love is top of Mind and Migros is once again the market leader in the “Plant-Based” product category.

Client:
Migros Fachmarkt AG
Agency:
Wirz Group
View case
Public Relations
SilverSilver
Vaterskaftsurlaub

40+ articles in various leading media and a PR value of over ½ million CHF generate a high PR value for IKEA with an extremely low investment of resources and significantly strengthen the corporate brand.

Client:
IKEA Schweiz
Agency:
Rod Kommunikation AG
View case
Public Relations
Shortlist
Vaterskaftsurlaub

40+ articles in various leading media and a PR value of over ½ million CHF generate a high PR value for IKEA with an extremely low investment of resources and significantly strengthen the corporate brand.

Client:
IKEA Schweiz
Agency:
Rod Kommunikation AG
View case
New New
SilverSilver
Counselling hero

The Migros consulting hero is top of mind among the Swiss population. Awareness was increased by 15% from 59 to 68 basis points and around 4000 video consultations were carried out per week.

Client:
Migros Fachmarkt AG
Agency:
Publicis Zürich
View case
New New
Shortlist
Counselling hero

The Migros consulting hero is top of mind among the Swiss population. Awareness was increased by 15% from 59 to 68 basis points and around 4000 video consultations were carried out per week.

Client:
Migros Fachmarkt AG
Agency:
Publicis Zürich
View case
Marketing automation
SilverSilver
MOVE - Programmatic Postcards

With technical finesse and a strategically new upsell approach for existing customers, Swisscom increased the conversion rate by up to 200%. This proves: Don't underestimate post cards!

Client:
Swisscom
Agency:
TLGG GmbH
View case
Marketing automation
Shortlist
MOVE - Programmatic Postcards

With technical finesse and a strategically new upsell approach for existing customers, Swisscom increased the conversion rate by up to 200%. This proves: Don't underestimate post cards!

Client:
Swisscom
Agency:
TLGG GmbH
View case
Employer Branding & Recruiting
SilverSilver
SBB HR Marketing

The SBB “Back to Business” offers have succeeded in counteracting the shortage of skilled workers (1201 qualified applications) and positioning SBB as a modern employer (CHF 650,000 PR value).

Client:
SBB AG
Agency:
Farner Consulting AG
View case
Employer Branding & Recruiting
Shortlist
SBB HR Marketing

The SBB “Back to Business” offers have succeeded in counteracting the shortage of skilled workers (1201 qualified applications) and positioning SBB as a modern employer (CHF 650,000 PR value).

Client:
SBB AG
Agency:
Farner Consulting AG
View case
Activation
SilverSilver
The Lost Bully

The campaign ensures a high level of engagement with a total of 1,552,689 impressions, around 11,000 likes, comments and shares. Up to 30% more hits are registered on the Titlis Bergbahnen website.

Client:
Titlis Bergbahnen
Agency:
Metzger Rottmann Bürge Partner AG
View case
Activation
Shortlist
The Lost Bully

The campaign ensures a high level of engagement with a total of 1,552,689 impressions, around 11,000 likes, comments and shares. Up to 30% more hits are registered on the Titlis Bergbahnen website.

Client:
Titlis Bergbahnen
Agency:
Metzger Rottmann Bürge Partner AG
View case
Activation
SilverSilver
Zalando Chleiderchäschtli

With an activation campaign to mark the 10th anniversary of Switzerland, we have managed to further increase the already very good sales figures of Swiss market leader Zalando

Client:
Zalando SE
Agency:
Jung von Matt Limmat AG
View case
Activation
Shortlist
Zalando Chleiderchäschtli

With an activation campaign to mark the 10th anniversary of Switzerland, we have managed to further increase the already very good sales figures of Swiss market leader Zalando

Client:
Zalando SE
Agency:
Jung von Matt Limmat AG
View case
Activation
SilverSilver
Essence of Lions

With “The Essence of Lions”, fans' hearts were melted with real passion: The feared hole in the cash register could be more than just cushioned.

Client:
ZSC Lions Eishockey AG
Agency:
Serviceplan Suisse AG
View case
Activation
Shortlist
Essence of Lions

With “The Essence of Lions”, fans' hearts were melted with real passion: The feared hole in the cash register could be more than just cushioned.

Client:
ZSC Lions Eishockey AG
Agency:
Serviceplan Suisse AG
View case
Activation
SilverSilver
Epic Mode

The activation around Samsung Epic Mode breaks the target group's blind spot: Over 30,000 young people apply (57% Apple users) and Samsung is closing the image gap with Apple.

Client:
Samsung Switzerland
Agency:
Sir Mary
View case
Activation
Shortlist
Epic Mode

The activation around Samsung Epic Mode breaks the target group's blind spot: Over 30,000 young people apply (57% Apple users) and Samsung is closing the image gap with Apple.

Client:
Samsung Switzerland
Agency:
Sir Mary
View case
Public Relations
BronzeBronze
The Last Run

With an emotional PR stunt, we brought online giant Zalando, known as a “fast fashion retailer,” onto the front pages of Switzerland and on the social channels of its residents.

Client:
Zalando SE
Agency:
Jung von Matt SCHWEIZ AG
View case
Public Relations
Shortlist
The Last Run

With an emotional PR stunt, we brought online giant Zalando, known as a “fast fashion retailer,” onto the front pages of Switzerland and on the social channels of its residents.

Client:
Zalando SE
Agency:
Jung von Matt SCHWEIZ AG
View case
Influencer Marketing
BronzeBronze
Roger Federer as brand ambassador

Thanks to perfectly suited brand ambassador Roger Federer, the film “No Drama” generated media value of over 50 times with a small media budget.

Client:
Schweiz Tourismus
Agency:
Wirz Group
View case
Influencer Marketing
Shortlist
Roger Federer as brand ambassador

Thanks to perfectly suited brand ambassador Roger Federer, the film “No Drama” generated media value of over 50 times with a small media budget.

Client:
Schweiz Tourismus
Agency:
Wirz Group
View case
Doing Good/Positive Change
BronzeBronze
Züribrätt

The exclusively produced ladder game generated a donation of CHF 72'296.50 and awareness for the nightlife industry across the national border and set a sign of solidarity in a difficult time (corona crisis).

Client:
Inhalt und Form Werbeagentur LSA
Agency:
Inhalt und Form Werbeagentur LSA
View case
Doing Good/Positive Change
Shortlist
Züribrätt

The exclusively produced ladder game generated a donation of CHF 72'296.50 and awareness for the nightlife industry across the national border and set a sign of solidarity in a difficult time (corona crisis).

Client:
Inhalt und Form Werbeagentur LSA
Agency:
Inhalt und Form Werbeagentur LSA
View case
Content Marketing
BronzeBronze
#Frauenarbeit

With its inspiring setup of (digital) content and real role models, #Frauenarbeit has succeeded in building an online and offline network of over 12,500 women that is continuously engaged and benefits from each other.

Client:
#Frauenarbeit
Agency:
Rod Kommunikation AG
View case
Content Marketing
Shortlist
#Frauenarbeit

With its inspiring setup of (digital) content and real role models, #Frauenarbeit has succeeded in building an online and offline network of over 12,500 women that is continuously engaged and benefits from each other.

Client:
#Frauenarbeit
Agency:
Rod Kommunikation AG
View case
Activation
BronzeBronze
Support your sport

Migros surprised Switzerland with a novel and innovative promotion and activated a large part of the Swiss population with over 33 million club vouchers redeemed.

Client:
Migros Genossenschafts-Bund
Agency:
Wirz Group
View case
Activation
Shortlist
Support your sport

Migros surprised Switzerland with a novel and innovative promotion and activated a large part of the Swiss population with over 33 million club vouchers redeemed.

Client:
Migros Genossenschafts-Bund
Agency:
Wirz Group
View case
Activation
BronzeBronze
Out of love for the village and its associations

“Out of love for the village” is looking for new perspectives in order to generate even greater customer proximity. A large-scale online competition advertised across media reveals which club funds receive funding. 1800 associations participate, generate 156,000 engaged votes and 50,000 sessions with an above-average length of stay.

Client:
Volg Konsumwaren AG
Agency:
Metzger Rottmann Bürge Partner AG
View case
Activation
Shortlist
Out of love for the village and its associations

“Out of love for the village” is looking for new perspectives in order to generate even greater customer proximity. A large-scale online competition advertised across media reveals which club funds receive funding. 1800 associations participate, generate 156,000 engaged votes and 50,000 sessions with an above-average length of stay.

Client:
Volg Konsumwaren AG
Agency:
Metzger Rottmann Bürge Partner AG
View case
User Experience
ShortlistShortlist
Runtime

Runtime enables the running community to make the brand their active companion during sports and thus consciously and attentively engage with the brand's branded content for several hours.

Client:
Ochsner Sport AG
Agency:
thjnk Zürich AG
View case
User Experience
Shortlist
Runtime

Runtime enables the running community to make the brand their active companion during sports and thus consciously and attentively engage with the brand's branded content for several hours.

Client:
Ochsner Sport AG
Agency:
thjnk Zürich AG
View case
New New
ShortlistShortlist
Investing from 1 franc

Consulting leads, new customers and new money inflow are growing by leaps and bounds and are helping the young Bank Cler grow in its strategically important business area.

Client:
Bank Cler AG
Agency:
Heimat Zürich
View case
New New
Shortlist
Investing from 1 franc

Consulting leads, new customers and new money inflow are growing by leaps and bounds and are helping the young Bank Cler grow in its strategically important business area.

Client:
Bank Cler AG
Agency:
Heimat Zürich
View case
Transformation
ShortlistShortlist
The bank for entrepreneurs

The campaign ensures that Credit Suisse is truly perceived as THE bank for entrepreneurs and thus takes B2B business to new heights.

Client:
Credit Suisse AG
Agency:
thjnk Zürich AG
View case
Transformation
Shortlist
The bank for entrepreneurs

The campaign ensures that Credit Suisse is truly perceived as THE bank for entrepreneurs and thus takes B2B business to new heights.

Client:
Credit Suisse AG
Agency:
thjnk Zürich AG
View case
Influencer Marketing
ShortlistShortlist
Supercedi social campaign

The influencer campaign with Supercedi was able to convince the Apple-loving Gen Z: The campaign went viral and achieved over 2,350,000 views and 85,000 likes with barely Mediainvest.

Client:
Samsung Switzerland
Agency:
Sir Mary
View case
Influencer Marketing
Shortlist
Supercedi social campaign

The influencer campaign with Supercedi was able to convince the Apple-loving Gen Z: The campaign went viral and achieved over 2,350,000 views and 85,000 likes with barely Mediainvest.

Client:
Samsung Switzerland
Agency:
Sir Mary
View case
Marketing automation
ShortlistShortlist
Revolution in acquiring new customers

With a new marketing approach and automation, Swisscom is increasing the conversion rate for new customer acquisition by 1.350%. Swisscom is thus responding to the challenge of cost-intensive, staff-intensive acquisition of new customers and the saturated telecommunications market.

Client:
Swisscom
Agency:
TLGG GmbH
View case
Marketing automation
Shortlist
Revolution in acquiring new customers

With a new marketing approach and automation, Swisscom is increasing the conversion rate for new customer acquisition by 1.350%. Swisscom is thus responding to the challenge of cost-intensive, staff-intensive acquisition of new customers and the saturated telecommunications market.

Client:
Swisscom
Agency:
TLGG GmbH
View case
Employer Branding & Recruiting
ShortlistShortlist
Employer campaign

The campaign generated a great deal of media coverage thanks to relevant responses, and 62.80% more applications and a significant increase in employer attractiveness also compared to retail competition.

Client:
ALDI SUISSE
Agency:
Inhalt und Form Werbeagentur LSA
View case
Employer Branding & Recruiting
Shortlist
Employer campaign

The campaign generated a great deal of media coverage thanks to relevant responses, and 62.80% more applications and a significant increase in employer attractiveness also compared to retail competition.

Client:
ALDI SUISSE
Agency:
Inhalt und Form Werbeagentur LSA
View case
New New
ShortlistShortlist
CSX

CSX manages to establish itself in the market in record time and overtake all Swiss neo-banks in terms of usage figures and efficiency.

Client:
Credit Suisse AG
Agency:
thjnk Zürich AG
View case
New New
Shortlist
CSX

CSX manages to establish itself in the market in record time and overtake all Swiss neo-banks in terms of usage figures and efficiency.

Client:
Credit Suisse AG
Agency:
thjnk Zürich AG
View case
Brand Image
ShortlistShortlist
Sustainability campaign

The campaign is well received, has a positive impact on brand perception as sustainable and encourages people to inform themselves and make sustainable investments.

Client:
Credit Suisse AG
Agency:
thjnk Zürich AG
View case
Brand Image
Shortlist
Sustainability campaign

The campaign is well received, has a positive impact on brand perception as sustainable and encourages people to inform themselves and make sustainable investments.

Client:
Credit Suisse AG
Agency:
thjnk Zürich AG
View case
Doing Good/Positive Change
ShortlistShortlist
Finances under control

In the target group “general population”, 50% more now know which activities the cantonal banks are involved in the responsible use of money among young people (increase from 29 to 44%).

Client:
Verband Schweizerischer Kantonalbanken
Agency:
evoq communications AG
View case
Doing Good/Positive Change
Shortlist
Finances under control

In the target group “general population”, 50% more now know which activities the cantonal banks are involved in the responsible use of money among young people (increase from 29 to 44%).

Client:
Verband Schweizerischer Kantonalbanken
Agency:
evoq communications AG
View case
Brand Image
ShortlistShortlist
Long live life.

With the campaign “Long live life.”, Helsana is once again able to redefine the brand on an image level and position it in such a differentiating way in the competitive environment that it is once again the clear number 1 in the minds and hearts of Swiss people.

Client:
Helsana
Agency:
thjnk Zürich AG
View case
Brand Image
Shortlist
Long live life.

With the campaign “Long live life.”, Helsana is once again able to redefine the brand on an image level and position it in such a differentiating way in the competitive environment that it is once again the clear number 1 in the minds and hearts of Swiss people.

Client:
Helsana
Agency:
thjnk Zürich AG
View case
Brand Image
ShortlistShortlist
Challenge the Code

With the “Challenge the Code” campaign, Swissquote has shaken up communication in the banking sector and reaped the corresponding results.

Client:
Swissquote
Agency:
cavalcade
View case
Brand Image
Shortlist
Challenge the Code

With the “Challenge the Code” campaign, Swissquote has shaken up communication in the banking sector and reaped the corresponding results.

Client:
Swissquote
Agency:
cavalcade
View case
Doing Good/Positive Change
ShortlistShortlist
UBS Helpetica

In October 2020, UBS launched UBS Helpetica — the central placement platform for volunteer work in Switzerland: In just the first year, over 280 project ideas from more than 70 partner organizations and private individuals were implemented.

Client:
UBS Switzerland AG
Agency:
Publicis Zürich
View case
Doing Good/Positive Change
Shortlist
UBS Helpetica

In October 2020, UBS launched UBS Helpetica — the central placement platform for volunteer work in Switzerland: In just the first year, over 280 project ideas from more than 70 partner organizations and private individuals were implemented.

Client:
UBS Switzerland AG
Agency:
Publicis Zürich
View case
Brand Image
ShortlistShortlist
Everything organic

The campaign creates attention, conveys the differentiating positioning and creates a market performance that clearly outstrips the development of the organic category.

Client:
Bio Suisse
Agency:
thjnk Zürich AG
View case
Brand Image
Shortlist
Everything organic

The campaign creates attention, conveys the differentiating positioning and creates a market performance that clearly outstrips the development of the organic category.

Client:
Bio Suisse
Agency:
thjnk Zürich AG
View case
Brand Image
ShortlistShortlist
AXA women's soccer

1/4 knows that AXA is involved in sponsoring women's soccer. After one year, almost 1/3 of the population knows that AXA is a sponsor in women's soccer. 47% recognize the campaign.

Client:
AXA
Agency:
Publicis Zürich
View case
Brand Image
Shortlist
AXA women's soccer

1/4 knows that AXA is involved in sponsoring women's soccer. After one year, almost 1/3 of the population knows that AXA is a sponsor in women's soccer. 47% recognize the campaign.

Client:
AXA
Agency:
Publicis Zürich
View case
Doing Good/Positive Change
ShortlistShortlist
Migros Amigos

During the lockdown, Pro Senectute and Migros brought back the Amigos purchasing service. With great success: Switzerland is showing solidarity and thus ensuring the integration of all risk groups.

Client:
Migros Genossenschafts-Bund
Agency:
Publicis Zürich
View case
Doing Good/Positive Change
Shortlist
Migros Amigos

During the lockdown, Pro Senectute and Migros brought back the Amigos purchasing service. With great success: Switzerland is showing solidarity and thus ensuring the integration of all risk groups.

Client:
Migros Genossenschafts-Bund
Agency:
Publicis Zürich
View case
Brand Experience & Partnerships
ShortlistShortlist
#VisionaryDreams

#VisionaryDreams had over 22,000 female viewers, 83% more leads than at the Geneva Motor Show and 120% more visitors to the online showrooms of the BMW iX and i4 models than in the previous month.

Client:
BMW Group
Agency:
Serviceplan Suisse AG
View case
Brand Experience & Partnerships
Shortlist
#VisionaryDreams

#VisionaryDreams had over 22,000 female viewers, 83% more leads than at the Geneva Motor Show and 120% more visitors to the online showrooms of the BMW iX and i4 models than in the previous month.

Client:
BMW Group
Agency:
Serviceplan Suisse AG
View case
Effie Buch

Für die
Nachwelt

Print hat durchaus seine Berechtigung. Zum Beispiel um unseren Gewinnern die Möglichkeit zu geben, auf zwei Seiten sämtliche Details und Mitwirkenden am Case zu nennen. Ausserdem hinterlässt es schwarz auf weiss einen noch besseren Eindruck - für die Nachwelt oder für einen der nostalgischen Momente in unserem Leben. Auf jeden Fall ein Muss, auch für unsere Gewinner.

Buch bestellen