Stories and ideas that make a difference.
Effie Awards Switzerland 2022: 23 campaigns were honored, 16 excellent works also made it onto the shortlist. All submissions have proven once again that effective and groundbreaking communication measures are worthwhile.
The highlight of the show was the awarding of the Grand Effie: “Sixth Sense” for Zweifel Pomy Chips by Jung by Matt Limmat was named the best submission of the year by the Grand Jury. Congratulations.
Zweifel was not only able to maintain its position as a favorite brand, but also significantly by just under 14% increase compared to the previous year.
CSS succeeded in significantly increasing the number of transactions compared to the previous year and at the same time reducing the customer departure rate.
CSS succeeded in significantly increasing the number of transactions compared to the previous year and at the same time reducing the customer departure rate.
Minimal use of paid media, maximum return: with an extremely low budget, the women's shelters achieve media coverage worth CHF 1.5 million, high social media engagement and more than 700% additional traffic on the women's shelters website.
Minimal use of paid media, maximum return: with an extremely low budget, the women's shelters achieve media coverage worth CHF 1.5 million, high social media engagement and more than 700% additional traffic on the women's shelters website.
“No Drama” has triggered over 440 media articles and 800 million media contacts worldwide.
“No Drama” has triggered over 440 media articles and 800 million media contacts worldwide.
Increase in all relevant KPIs: +355% engagement rate; +105% view-through rate; +33.9% conversion rate and up to an incredible +1700% in the number of interactions.
Increase in all relevant KPIs: +355% engagement rate; +105% view-through rate; +33.9% conversion rate and up to an incredible +1700% in the number of interactions.
Increase in all relevant KPIs: The target ROI was exceeded by +33% to 2.6. Donations rose +16% vs. benchmark, willingness to donate per capita +40%
Increase in all relevant KPIs: The target ROI was exceeded by +33% to 2.6. Donations rose +16% vs. benchmark, willingness to donate per capita +40%
With a very low budget, it was possible to get the most out of the social channels used, open up a new customer group and create the growth necessary for survival with an increase in sales of +57% during the Christmas season.
With a very low budget, it was possible to get the most out of the social channels used, open up a new customer group and create the growth necessary for survival with an increase in sales of +57% during the Christmas season.
The Pulitzer algorithm achieved a 16% higher advertising reminder and a 36% higher advertising impact (unsolicited reminder of ad details).
The Pulitzer algorithm achieved a 16% higher advertising reminder and a 36% higher advertising impact (unsolicited reminder of ad details).
1.5 years after launch, Migros's own brand V-Love is top of Mind and Migros is once again the market leader in the “Plant-Based” product category.
1.5 years after launch, Migros's own brand V-Love is top of Mind and Migros is once again the market leader in the “Plant-Based” product category.
40+ articles in various leading media and a PR value of over ½ million CHF generate a high PR value for IKEA with an extremely low investment of resources and significantly strengthen the corporate brand.
40+ articles in various leading media and a PR value of over ½ million CHF generate a high PR value for IKEA with an extremely low investment of resources and significantly strengthen the corporate brand.
The Migros consulting hero is top of mind among the Swiss population. Awareness was increased by 15% from 59 to 68 basis points and around 4000 video consultations were carried out per week.
The Migros consulting hero is top of mind among the Swiss population. Awareness was increased by 15% from 59 to 68 basis points and around 4000 video consultations were carried out per week.
With technical finesse and a strategically new upsell approach for existing customers, Swisscom increased the conversion rate by up to 200%. This proves: Don't underestimate post cards!
With technical finesse and a strategically new upsell approach for existing customers, Swisscom increased the conversion rate by up to 200%. This proves: Don't underestimate post cards!
The SBB “Back to Business” offers have succeeded in counteracting the shortage of skilled workers (1201 qualified applications) and positioning SBB as a modern employer (CHF 650,000 PR value).
The SBB “Back to Business” offers have succeeded in counteracting the shortage of skilled workers (1201 qualified applications) and positioning SBB as a modern employer (CHF 650,000 PR value).
The campaign ensures a high level of engagement with a total of 1,552,689 impressions, around 11,000 likes, comments and shares. Up to 30% more hits are registered on the Titlis Bergbahnen website.
The campaign ensures a high level of engagement with a total of 1,552,689 impressions, around 11,000 likes, comments and shares. Up to 30% more hits are registered on the Titlis Bergbahnen website.
With an activation campaign to mark the 10th anniversary of Switzerland, we have managed to further increase the already very good sales figures of Swiss market leader Zalando
With an activation campaign to mark the 10th anniversary of Switzerland, we have managed to further increase the already very good sales figures of Swiss market leader Zalando
With “The Essence of Lions”, fans' hearts were melted with real passion: The feared hole in the cash register could be more than just cushioned.
With “The Essence of Lions”, fans' hearts were melted with real passion: The feared hole in the cash register could be more than just cushioned.
The activation around Samsung Epic Mode breaks the target group's blind spot: Over 30,000 young people apply (57% Apple users) and Samsung is closing the image gap with Apple.
The activation around Samsung Epic Mode breaks the target group's blind spot: Over 30,000 young people apply (57% Apple users) and Samsung is closing the image gap with Apple.
With an emotional PR stunt, we brought online giant Zalando, known as a “fast fashion retailer,” onto the front pages of Switzerland and on the social channels of its residents.
With an emotional PR stunt, we brought online giant Zalando, known as a “fast fashion retailer,” onto the front pages of Switzerland and on the social channels of its residents.
Thanks to perfectly suited brand ambassador Roger Federer, the film “No Drama” generated media value of over 50 times with a small media budget.
Thanks to perfectly suited brand ambassador Roger Federer, the film “No Drama” generated media value of over 50 times with a small media budget.
The exclusively produced ladder game generated a donation of CHF 72'296.50 and awareness for the nightlife industry across the national border and set a sign of solidarity in a difficult time (corona crisis).
The exclusively produced ladder game generated a donation of CHF 72'296.50 and awareness for the nightlife industry across the national border and set a sign of solidarity in a difficult time (corona crisis).
With its inspiring setup of (digital) content and real role models, #Frauenarbeit has succeeded in building an online and offline network of over 12,500 women that is continuously engaged and benefits from each other.
With its inspiring setup of (digital) content and real role models, #Frauenarbeit has succeeded in building an online and offline network of over 12,500 women that is continuously engaged and benefits from each other.
Migros surprised Switzerland with a novel and innovative promotion and activated a large part of the Swiss population with over 33 million club vouchers redeemed.
Migros surprised Switzerland with a novel and innovative promotion and activated a large part of the Swiss population with over 33 million club vouchers redeemed.
“Out of love for the village” is looking for new perspectives in order to generate even greater customer proximity. A large-scale online competition advertised across media reveals which club funds receive funding. 1800 associations participate, generate 156,000 engaged votes and 50,000 sessions with an above-average length of stay.
“Out of love for the village” is looking for new perspectives in order to generate even greater customer proximity. A large-scale online competition advertised across media reveals which club funds receive funding. 1800 associations participate, generate 156,000 engaged votes and 50,000 sessions with an above-average length of stay.
Runtime enables the running community to make the brand their active companion during sports and thus consciously and attentively engage with the brand's branded content for several hours.
Runtime enables the running community to make the brand their active companion during sports and thus consciously and attentively engage with the brand's branded content for several hours.
Consulting leads, new customers and new money inflow are growing by leaps and bounds and are helping the young Bank Cler grow in its strategically important business area.
Consulting leads, new customers and new money inflow are growing by leaps and bounds and are helping the young Bank Cler grow in its strategically important business area.
The campaign ensures that Credit Suisse is truly perceived as THE bank for entrepreneurs and thus takes B2B business to new heights.
The campaign ensures that Credit Suisse is truly perceived as THE bank for entrepreneurs and thus takes B2B business to new heights.
The influencer campaign with Supercedi was able to convince the Apple-loving Gen Z: The campaign went viral and achieved over 2,350,000 views and 85,000 likes with barely Mediainvest.
The influencer campaign with Supercedi was able to convince the Apple-loving Gen Z: The campaign went viral and achieved over 2,350,000 views and 85,000 likes with barely Mediainvest.
With a new marketing approach and automation, Swisscom is increasing the conversion rate for new customer acquisition by 1.350%. Swisscom is thus responding to the challenge of cost-intensive, staff-intensive acquisition of new customers and the saturated telecommunications market.
With a new marketing approach and automation, Swisscom is increasing the conversion rate for new customer acquisition by 1.350%. Swisscom is thus responding to the challenge of cost-intensive, staff-intensive acquisition of new customers and the saturated telecommunications market.
The campaign generated a great deal of media coverage thanks to relevant responses, and 62.80% more applications and a significant increase in employer attractiveness also compared to retail competition.
The campaign generated a great deal of media coverage thanks to relevant responses, and 62.80% more applications and a significant increase in employer attractiveness also compared to retail competition.
CSX manages to establish itself in the market in record time and overtake all Swiss neo-banks in terms of usage figures and efficiency.
CSX manages to establish itself in the market in record time and overtake all Swiss neo-banks in terms of usage figures and efficiency.
The campaign is well received, has a positive impact on brand perception as sustainable and encourages people to inform themselves and make sustainable investments.
The campaign is well received, has a positive impact on brand perception as sustainable and encourages people to inform themselves and make sustainable investments.
In the target group “general population”, 50% more now know which activities the cantonal banks are involved in the responsible use of money among young people (increase from 29 to 44%).
In the target group “general population”, 50% more now know which activities the cantonal banks are involved in the responsible use of money among young people (increase from 29 to 44%).
With the campaign “Long live life.”, Helsana is once again able to redefine the brand on an image level and position it in such a differentiating way in the competitive environment that it is once again the clear number 1 in the minds and hearts of Swiss people.
With the campaign “Long live life.”, Helsana is once again able to redefine the brand on an image level and position it in such a differentiating way in the competitive environment that it is once again the clear number 1 in the minds and hearts of Swiss people.
With the “Challenge the Code” campaign, Swissquote has shaken up communication in the banking sector and reaped the corresponding results.
With the “Challenge the Code” campaign, Swissquote has shaken up communication in the banking sector and reaped the corresponding results.
In October 2020, UBS launched UBS Helpetica — the central placement platform for volunteer work in Switzerland: In just the first year, over 280 project ideas from more than 70 partner organizations and private individuals were implemented.
In October 2020, UBS launched UBS Helpetica — the central placement platform for volunteer work in Switzerland: In just the first year, over 280 project ideas from more than 70 partner organizations and private individuals were implemented.
The campaign creates attention, conveys the differentiating positioning and creates a market performance that clearly outstrips the development of the organic category.
The campaign creates attention, conveys the differentiating positioning and creates a market performance that clearly outstrips the development of the organic category.
1/4 knows that AXA is involved in sponsoring women's soccer. After one year, almost 1/3 of the population knows that AXA is a sponsor in women's soccer. 47% recognize the campaign.
1/4 knows that AXA is involved in sponsoring women's soccer. After one year, almost 1/3 of the population knows that AXA is a sponsor in women's soccer. 47% recognize the campaign.
During the lockdown, Pro Senectute and Migros brought back the Amigos purchasing service. With great success: Switzerland is showing solidarity and thus ensuring the integration of all risk groups.
During the lockdown, Pro Senectute and Migros brought back the Amigos purchasing service. With great success: Switzerland is showing solidarity and thus ensuring the integration of all risk groups.
#VisionaryDreams had over 22,000 female viewers, 83% more leads than at the Geneva Motor Show and 120% more visitors to the online showrooms of the BMW iX and i4 models than in the previous month.
#VisionaryDreams had over 22,000 female viewers, 83% more leads than at the Geneva Motor Show and 120% more visitors to the online showrooms of the BMW iX and i4 models than in the previous month.
Print certainly has its place. For example, to give our winners the opportunity to list on two pages all the details and contributors who went down on the award show. It also leaves an even better impression in black and white - for posterity or for one of the nostalgic moments in our lives. Definitely a must. For our winners too.
