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Doing Good/Positive Change

Züribrätt

Client
Inhalt und Form Werbeagentur LSA
Agency
Inhalt und Form Werbeagentur LSA
Statement of Effectiveness

The exclusively produced ladder game generated a donation of CHF 72'296.50 and awareness for the nightlife industry across the national border and set a sign of solidarity in a difficult time (corona crisis).

Case
Summary

The corona crisis has hit nightlife particularly hard. Countless businesses had to close their doors. Twice. This is a sad and challenging situation, because the reserves have long been tapped and even used up - both mentally and economically. That is why we have decided to support Zurich Night morally, politically and financially. And this is pro bono and without a media budget. Alone with the belief in the impact of the desire for Zurich's nightlife and together with equally thinking Zurich artists, institutions and 11 notorious locations. For an industry that is usually thought of last when it comes to financial support. But this is extremely important for people's mental health and has a significant influence on Zurich's flair. Because Zurich should remain Zurich, even in times of crisis.

Companies involved

Agency
Inhalt und Form Werbeagentur LSA
Client
Inhalt und Form Werbeagentur LSA
Contributing company
Bar & Club Kommission Zürich
Contributing company
Vision 11
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