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Doing Good/Positive Change

Migros Amigos

Client
Migros Genossenschafts-Bund
Agency
Publicis Zürich
Statement of Effectiveness

During the lockdown, Pro Senectute and Migros brought back the Amigos purchasing service. With great success: Switzerland is showing solidarity and thus ensuring the integration of all risk groups.

Case
Summary

Companies involved

Agency
Publicis Zürich
Client
Migros Genossenschafts-Bund
Contributing company
Prodigious Zürich
Contributing company
Plan B Film GmbH
Contributing company
Matthias Kräutli
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