Since 1985, the coveted trophies have been awarded by LEADING SWISS AGENCIES, the Association of Leading Communication and Media Agencies in Switzerland.
The submitted contributions are assessed in two phases. In both rounds, the jury evaluates the written case and the creative designs. Details of the judging process can be found in the Eligibility requirements.
The jury chairmen, together with the jury president, lead the first round of judging.
The round 1 jury will select the finalists.
The jury round 2 will decide on the winning cases.
The Grand Effie jury wants to select a Grand Effie case from the gold winners and will be published shortly.
