Awarding ideas that work

Communication requires measures of success. The Effie Awards recognize marketing effectiveness and are proof of successful marketing. The Effie has a special position among industry awards and focuses on what really counts: The effectiveness of communication and its value contribution to the company's success. This year, we are starting a new round in Switzerland.

What counts in Switzerland?

The Effie Awards Switzerland have been presented in Switzerland every two years since 1985 by LEADING SWISS AGENCIES, the association of leading communication agencies. They are regarded as the industry's national Oscar and recognize the most effective and groundbreaking marketing communication.

Effie is also the platform for exchanging marketing effectiveness with experts from clients and agencies, from market research, science and media.

Effie Essentials

2024 is an Effie year

On March 11, we will open the doors for this year's submissions for a few weeks. Because it is time to take a closer look at the ideas and implementations from 2022/2023. So warm yourself up.

A brief preview: Thanks to our jury, the finalists will be selected in July and, from October, the ideas and approaches that will be honored with precious metals. As always, Grand Effie will be celebrated exclusively and live on stage at the big award show, which will take place on November 6th this year. More details will follow.

Warm up
Warm up
Jan
2024
1/4/2024
Call for entries
11
.
Mar
2024
3/11/2024
Deadline Submissions
31
.
May
2024
5/31/2024
Finalist announcement
Jul
2024
7/1/2024
Bronze and silver winners announcement
Oct
2024
10/1/2024
Gold winner announcement
Oct
2024
10/15/2024
Award-Show
06
.
Nov
2024
11/6/2024

Effie Awards Jury 2024

No items found.

Effie Switzerland Partner

Premium Partner
Post Advertising

Swiss Post has always connected people and is part of Swiss identity. With Post advertising We are also successfully present in the advertising market. Our advertising professionals offer tailor-made solutions — be it physical advertising in the mailbox, digital out of home or completely digital strategies. We know where and when is the right time and place for maximum advertising impact. That is why we implement measures across media and in a targeted manner and thus bring them right into the life of the target group. For advertising that resonates.

As a proud premium partner, Post Advertising supports the Effie Awards.

Gold Partner
Silver Partner
APG|SGA

APG|SGA, Allgemeine Plakatgesellschaft AG, is Switzerland's leading outdoor advertising company. Specializes in digital and analog advertising solutions as well as special forms of advertising at busy locations.

Bronze Partner
iab Switzerland
Media Focus
Media Partner
Werbewoche
With friendly support

24× precious metal and a Sixth Sense — 2022 track record

In November 2022, the Effie Awards were presented in 14 categories at Kaufleuten for the 19th time. The categories “Social Media”, “Influencer Marketing”, “Marketing Automation” and “Performance Marketing” were added. 6x gold, 12x silver and 6x bronze as well as 17 Effie diplomas went to the best communication campaigns of the last two years, with awards for the communication and media agency as well as the client. For the second time, a Grand Effie was also awarded for the best submission of the year to “Sixth Sense” for Zweifel Pomy Chips from Jung von Matt/Limmat.

Peter Felser spricht bei der Effie Award Show 2022

“Overall, the 2022 Effie vintage is a very good one. The submitted cases reflect the enormous variety of tasks that communication is able to perform today. The above-average effect can be achieved in a variety of ways. The number of recipes for success has increased,” summarizes Peter Felser, president of this year's jury.

Gruppenfoto bei der Effie Award Show 2022
Sieger feiern auf der Bühne bei der Effie Award Show 2022

Celebrated cases 2022

All cases
Sixth Sense
Sixth Sense
Brand Image
Grand Effie
Gold
Sixth Sense

Zweifel was not only able to maintain its position as a favorite brand, but also significantly by just under 14% increase compared to the previous year.

Client:
Zweifel Pomy Chips AG
Agency:
Jung von Matt Limmat AG
View case
Fall campaign 2020
Fall campaign 2020
Performance Marketing
Gold
Fall campaign 2020

CSS succeeded in significantly increasing the number of transactions compared to the previous year and at the same time reducing the customer departure rate.

Client:
CSS
Agency:
Notch Interactive AG
View case
Escape bags
Escape bags
Doing Good/Positive Change
Gold
Escape bags

Minimal use of paid media, maximum return: with an extremely low budget, the women's shelters achieve media coverage worth CHF 1.5 million, high social media engagement and more than 700% additional traffic on the women's shelters website.

Client:
DAO Dachorgansation Frauenhäuser Schweiz & Lichtenstein
Agency:
Rod Kommunikation AG
View case
No Drama
No Drama
Highlight
Gold
No Drama

“No Drama” has triggered over 440 media articles and 800 million media contacts worldwide.

Client:
Schweiz Tourismus
Agency:
Wirz Group
View case
Handbutts
Handbutts
Highlight
Gold
Silver
Handbutts

Increase in all relevant KPIs: +355% engagement rate; +105% view-through rate; +33.9% conversion rate and up to an incredible +1700% in the number of interactions.

Client:
Geberit International AG
Agency:
Wunderman Thompson Switzerland AG
View case
Corona fundraising campaign
Corona fundraising campaign
Doing Good/Positive Change
Gold
Corona fundraising campaign

Increase in all relevant KPIs: The target ROI was exceeded by +33% to 2.6. Donations rose +16% vs. benchmark, willingness to donate per capita +40%

Client:
HEKS
Agency:
Wunderman Thompson Switzerland AG
View case
How to knock boy out of socks
How to knock boy out of socks
Social Media
Silver
How to knock boy out of socks

With a very low budget, it was possible to get the most out of the social channels used, open up a new customer group and create the growth necessary for survival with an increase in sales of +57% during the Christmas season.

Client:
DillySocks AG
Agency:
Serviceplan Suisse AG
View case
Pulitzer algorithm
Pulitzer algorithm
Media Innovation
Silver
Pulitzer algorithm

The Pulitzer algorithm achieved a 16% higher advertising reminder and a 36% higher advertising impact (unsolicited reminder of ad details).

Client:
Coca-Cola Schweiz GmbH
Agency:
MediaCom (Switzerland)
View case
V-Love pflanzisiert die Schweiz.
V-Love pflanzisiert die Schweiz.
New New
Silver
V-Love pflanzisiert die Schweiz.

1.5 years after launch, Migros's own brand V-Love is top of Mind and Migros is once again the market leader in the “Plant-Based” product category.

Client:
Migros Fachmarkt AG
Agency:
Wirz Group
View case
Vaterskaftsurlaub
Vaterskaftsurlaub
Public Relations
Silver
Vaterskaftsurlaub

40+ articles in various leading media and a PR value of over ½ million CHF generate a high PR value for IKEA with an extremely low investment of resources and significantly strengthen the corporate brand.

Client:
IKEA Schweiz
Agency:
Rod Kommunikation AG
View case
Counselling hero
Counselling hero
New New
Silver
Counselling hero

The Migros consulting hero is top of mind among the Swiss population. Awareness was increased by 15% from 59 to 68 basis points and around 4000 video consultations were carried out per week.

Client:
Migros Fachmarkt AG
Agency:
Publicis Zürich
View case
MOVE - Programmatic Postcards
MOVE - Programmatic Postcards
Marketing automation
Silver
MOVE - Programmatic Postcards

With technical finesse and a strategically new upsell approach for existing customers, Swisscom increased the conversion rate by up to 200%. This proves: Don't underestimate post cards!

Client:
Swisscom
Agency:
TLGG GmbH
View case
SBB HR Marketing
SBB HR Marketing
Employer Branding & Recruiting
Silver
SBB HR Marketing

The SBB “Back to Business” offers have succeeded in counteracting the shortage of skilled workers (1201 qualified applications) and positioning SBB as a modern employer (CHF 650,000 PR value).

Client:
SBB AG
Agency:
Farner Consulting AG
View case
The Lost Bully
The Lost Bully
Activation
Silver
The Lost Bully

The campaign ensures a high level of engagement with a total of 1,552,689 impressions, around 11,000 likes, comments and shares. Up to 30% more hits are registered on the Titlis Bergbahnen website.

Client:
Titlis Bergbahnen
Agency:
Metzger Rottmann Bürge Partner AG
View case
Zalando Chleiderchäschtli
Zalando Chleiderchäschtli
Activation
Silver
Zalando Chleiderchäschtli

With an activation campaign to mark the 10th anniversary of Switzerland, we have managed to further increase the already very good sales figures of Swiss market leader Zalando

Client:
Zalando SE
Agency:
Jung von Matt Limmat AG
View case
Essence of Lions
Essence of Lions
Activation
Silver
Essence of Lions

With “The Essence of Lions”, fans' hearts were melted with real passion: The feared hole in the cash register could be more than just cushioned.

Client:
ZSC Lions Eishockey AG
Agency:
Serviceplan Suisse AG
View case
Epic Mode
Epic Mode
Activation
Silver
Epic Mode

The activation around Samsung Epic Mode breaks the target group's blind spot: Over 30,000 young people apply (57% Apple users) and Samsung is closing the image gap with Apple.

Client:
Samsung Switzerland
Agency:
Sir Mary
View case
The Last Run
The Last Run
Public Relations
Bronze
The Last Run

With an emotional PR stunt, we brought online giant Zalando, known as a “fast fashion retailer,” onto the front pages of Switzerland and on the social channels of its residents.

Client:
Zalando SE
Agency:
Jung von Matt SCHWEIZ AG
View case
Roger Federer as brand ambassador
Roger Federer as brand ambassador
Influencer Marketing
Bronze
Roger Federer as brand ambassador

Thanks to perfectly suited brand ambassador Roger Federer, the film “No Drama” generated media value of over 50 times with a small media budget.

Client:
Schweiz Tourismus
Agency:
Wirz Group
View case
Züribrätt
Züribrätt
Doing Good/Positive Change
Bronze
Züribrätt

The exclusively produced ladder game generated a donation of CHF 72'296.50 and awareness for the nightlife industry across the national border and set a sign of solidarity in a difficult time (corona crisis).

Client:
Inhalt und Form Werbeagentur LSA
Agency:
Inhalt und Form Werbeagentur LSA
View case
#Frauenarbeit
#Frauenarbeit
Content Marketing
Bronze
#Frauenarbeit

With its inspiring setup of (digital) content and real role models, #Frauenarbeit has succeeded in building an online and offline network of over 12,500 women that is continuously engaged and benefits from each other.

Client:
#Frauenarbeit
Agency:
Rod Kommunikation AG
View case
Support your sport
Support your sport
Activation
Bronze
Support your sport

Migros surprised Switzerland with a novel and innovative promotion and activated a large part of the Swiss population with over 33 million club vouchers redeemed.

Client:
Migros Genossenschafts-Bund
Agency:
Wirz Group
View case
Out of love for the village and its associations
Out of love for the village and its associations
Activation
Bronze
Out of love for the village and its associations

“Out of love for the village” is looking for new perspectives in order to generate even greater customer proximity. A large-scale online competition advertised across media reveals which club funds receive funding. 1800 associations participate, generate 156,000 engaged votes and 50,000 sessions with an above-average length of stay.

Client:
Volg Konsumwaren AG
Agency:
Metzger Rottmann Bürge Partner AG
View case