Communication requires measures of success. The Effie Awards recognize marketing effectiveness and are proof of successful marketing. The Effie has a special position among industry awards and focuses on what really counts: The effectiveness of communication and its value contribution to the company's success. This year, we are starting a new round in Switzerland.
The Effie Awards Switzerland have been presented in Switzerland every two years since 1985 by LEADING SWISS AGENCIES, the association of leading communication agencies. They are regarded as the industry's national Oscar and recognize the most effective and groundbreaking marketing communication.
Effie is also the platform for exchanging marketing effectiveness with experts from clients and agencies, from market research, science and media.
From now until May 31, 2024, companies, agencies, media companies, and individuals can submit their best marketing communication campaigns for the Effie Awards Switzerland 2024. It's time to take a closer look at the ideas and executions from the years 2022/2023.
A brief preview: Thanks to our jury, the finalists will be selected in July and, from October, the ideas and approaches that will be honored with precious metals. As always, Grand Effie will be celebrated exclusively and live on stage at the big award show, which will take place on November 6th this year. More details will follow.
Swiss Post has always connected people and is part of Swiss identity. With Post advertising We are also successfully present in the advertising market. Our advertising professionals offer tailor-made solutions — be it physical advertising in the mailbox, digital out of home or completely digital strategies. We know where and when is the right time and place for maximum advertising impact. That is why we implement measures across media and in a targeted manner and thus bring them right into the life of the target group. For advertising that resonates.
As a proud premium partner, Post Advertising supports the Effie Awards.
APG|SGA, Allgemeine Plakatgesellschaft AG, is Switzerland's leading outdoor advertising company. Specializes in digital and analog advertising solutions as well as special forms of advertising at busy locations.
In November 2022, the Effie Awards were presented in 14 categories at Kaufleuten for the 19th time. The categories “Social Media”, “Influencer Marketing”, “Marketing Automation” and “Performance Marketing” were added. 6x gold, 12x silver and 6x bronze as well as 17 Effie diplomas went to the best communication campaigns of the last two years, with awards for the communication and media agency as well as the client. For the second time, a Grand Effie was also awarded for the best submission of the year to “Sixth Sense” for Zweifel Pomy Chips from Jung von Matt/Limmat.
“Overall, the 2022 Effie vintage is a very good one. The submitted cases reflect the enormous variety of tasks that communication is able to perform today. The above-average effect can be achieved in a variety of ways. The number of recipes for success has increased,” summarizes Peter Felser, president of this year's jury.
Zweifel was not only able to maintain its position as a favorite brand, but also significantly by just under 14% increase compared to the previous year.
CSS succeeded in significantly increasing the number of transactions compared to the previous year and at the same time reducing the customer departure rate.
Minimal use of paid media, maximum return: with an extremely low budget, the women's shelters achieve media coverage worth CHF 1.5 million, high social media engagement and more than 700% additional traffic on the women's shelters website.
“No Drama” has triggered over 440 media articles and 800 million media contacts worldwide.
Increase in all relevant KPIs: +355% engagement rate; +105% view-through rate; +33.9% conversion rate and up to an incredible +1700% in the number of interactions.
Increase in all relevant KPIs: The target ROI was exceeded by +33% to 2.6. Donations rose +16% vs. benchmark, willingness to donate per capita +40%
With a very low budget, it was possible to get the most out of the social channels used, open up a new customer group and create the growth necessary for survival with an increase in sales of +57% during the Christmas season.
The Pulitzer algorithm achieved a 16% higher advertising reminder and a 36% higher advertising impact (unsolicited reminder of ad details).
1.5 years after launch, Migros's own brand V-Love is top of Mind and Migros is once again the market leader in the “Plant-Based” product category.
40+ articles in various leading media and a PR value of over ½ million CHF generate a high PR value for IKEA with an extremely low investment of resources and significantly strengthen the corporate brand.
The Migros consulting hero is top of mind among the Swiss population. Awareness was increased by 15% from 59 to 68 basis points and around 4000 video consultations were carried out per week.
With technical finesse and a strategically new upsell approach for existing customers, Swisscom increased the conversion rate by up to 200%. This proves: Don't underestimate post cards!
The SBB “Back to Business” offers have succeeded in counteracting the shortage of skilled workers (1201 qualified applications) and positioning SBB as a modern employer (CHF 650,000 PR value).
The campaign ensures a high level of engagement with a total of 1,552,689 impressions, around 11,000 likes, comments and shares. Up to 30% more hits are registered on the Titlis Bergbahnen website.
With an activation campaign to mark the 10th anniversary of Switzerland, we have managed to further increase the already very good sales figures of Swiss market leader Zalando
With “The Essence of Lions”, fans' hearts were melted with real passion: The feared hole in the cash register could be more than just cushioned.
The activation around Samsung Epic Mode breaks the target group's blind spot: Over 30,000 young people apply (57% Apple users) and Samsung is closing the image gap with Apple.
With an emotional PR stunt, we brought online giant Zalando, known as a “fast fashion retailer,” onto the front pages of Switzerland and on the social channels of its residents.
Thanks to perfectly suited brand ambassador Roger Federer, the film “No Drama” generated media value of over 50 times with a small media budget.
The exclusively produced ladder game generated a donation of CHF 72'296.50 and awareness for the nightlife industry across the national border and set a sign of solidarity in a difficult time (corona crisis).
With its inspiring setup of (digital) content and real role models, #Frauenarbeit has succeeded in building an online and offline network of over 12,500 women that is continuously engaged and benefits from each other.
Migros surprised Switzerland with a novel and innovative promotion and activated a large part of the Swiss population with over 33 million club vouchers redeemed.
“Out of love for the village” is looking for new perspectives in order to generate even greater customer proximity. A large-scale online competition advertised across media reveals which club funds receive funding. 1800 associations participate, generate 156,000 engaged votes and 50,000 sessions with an above-average length of stay.
