That's why we're looking for inspiring and successful stories. Submissions to the Effie Awards Switzerland 2024 will be accepted from March 11. For the warm-up, we have put together tips on how to choose and prepare the cases correctly.
We are looking for successful activations around a limited-time offer — whether it's a promotion, campaign week or election campaign. The results focus on market performance in the form of purchases (quickly realizable sales), participation or votes.
In this category, we are looking for unconventional or joint brand experiences that were successful:
In this category, we evaluate brand campaigns that maintain, defend or maintain brand recognition, profiling or image and do not directly focus on sales goals and quickly realizable sales.
We are looking for long-term customer loyalty activity that has been able to increase customer loyalty and thus customer value and has successfully built customer relationships beyond traditional advertising.
This category shows targeted marketing from brands and non-profit organizations that contributes to the common good in one of the two areas of environmental or social commitment:
The focus is on measures that help a company to establish its image positively in the long term and thus appear as an attractive employer, and internal communication measures also contribute to this.
We are looking for strategic efforts that could produce the desired results with a single significant moment of action. For example, brand, product or service were brought into the spotlight in order to achieve immediate, measurable, unexpected and unconventional effects. Examples include live experiences, stunts and tactics, possibly reinforced by PR, social media, digital interactions, or even the use of spontaneously created content.
Here we show how social media or influencer marketing can be successfully used as a primary point of contact or how social media or influencer marketing was the main component of communication.
In the “Marketing Automation” category, we recognize outstanding applications of automated marketing strategies that increase campaign efficiency, improve customer experience, and deliver measurable results in terms of engagement, conversion, and revenue. This category recognizes the innovative use of technology and data to send targeted, personalized, and timely marketing messages across multiple channels.
This category deals with effective ideas and innovations from implementations in which the media idea or media innovation was the driver for creation or implementation. Media-oriented thinking was the impetus for success.
We are looking for successful trade and purchasing efforts related to the launch of a new product or service, whether it's a new brand, a new product from an existing brand, or an expansion of the product line. Especially after cases where shopper insights were used to overcome obstacles to product/service introduction.
In this category, press and public relations, investor relations or corporate or crisis communication are honored, which have also had a significant impact on the brand.
The work that is submitted must meet a number of requirements. Detailed information on this topic can be found in the Eligibility requirements.
The submitted contributions are assessed in two phases. In both rounds, the jury evaluates the written case and the creative designs. Details of the judging process can be found in the Eligibility requirements.
The amount of the submission fees depends on the date on which a contribution is submitted. All materials required to submit an entry must be submitted within the specified deadline in order to receive the corresponding prize. We appreciate the understanding that we cannot cover the costs with sponsorship money alone and must therefore collect fees for participants.